SEO Reports
White-label SEO reports for agencies
SEO reports under your agency's brand, built from your project data and ready to share with your clients.
Key features
What this module does, in practice.
White label
Your name, your logo, your color and, depending on your plan, your domain: your clients see your brand.
Scheduled delivery
Schedule recurring reports, sent automatically by email or kept as drafts for review.
Data from several modules
Rankings, technical audit, backlinks, content and Search Console traffic in a single document.
Easy sharing
Send a PDF or an online link that you can turn off at any time.
Why SEO reporting matters
SEO reporting isn't just an end-of-month formality. It's the main way to show your clients what your work delivers. A good report doesn't just line up numbers: it explains what changed, why, and what it brings in.
Your clients expect transparency and useful data, not unreadable spreadsheets or scattered screenshots. They want a clear summary, readable charts and recommendations. That's what a professional reporting tool should give them.
What good reporting changes
Client retention depends heavily on the quality of your reports. A client who understands the results of your work has more reason to stay. A polished report also strengthens your credibility and helps you justify your fees.
SEO tools comparisonThe criteria for choosing an SEO tool when you manage clients.White labeling, from reports to emails
White labeling lets you deliver reports, links and emails to your clients under your own name. When it's active, the Zerkado name doesn't appear to your clients.
What you can customize
The displayed name, logo, brand color and contact address. Depending on your plan, you can also serve links from your own subdomain (CNAME), for example reports.your-agency.com: Zerkado checks that it responds correctly over HTTPS before using it in links. These settings apply to the whole agency, so to all your projects.
| Element | Without white label | With Zerkado white label |
|---|---|---|
| Report logo | The tool's logo | Your logo |
| Shared link address | The tool's domain | Your subdomain (CNAME), depending on the plan (excluding Starter and trial) — see Pricing |
| Colors | The tool's colors | Your brand color |
| Emails sent to clients | In the tool's name | In your agency's name, with replies going to your contact address |
| Tool branding | Visible | Hidden on links, reports and emails |
This gives your clients a polished presentation without building or maintaining your own reporting tool.
Automating delivery
Preparing reports by hand is one of the most time-consuming tasks in an agency: copying data from Google Analytics, Search Console and your rank tracker, then formatting it. That time would be better spent on analysis and recommendations.
How scheduled delivery works
You set up a report once (sections, summary, comments), then Zerkado regenerates it and sends it automatically every week or every month.
- Connection to Google Search Console and Google Analytics 4
- Keyword rankings pulled in automatically
- Charts and tables generated from the period's data
- Scheduled email delivery with a personalized message
- Generated reports kept in the project's history
The time saved on formatting can go to analysis and recommendations, where your agency adds its value.
Automated rank trackingThe rankings collected by rank tracking feed directly into your reports.KPIs to include in your reports
A good report doesn't bury clients in data. It focuses on the metrics that matter for their business. Here are the ones not to leave out.
Visibility and traffic
Organic traffic trends remain the central metric. Compare them with previous periods (month over month, year over year) to smooth out seasonal effects. Add Search Console impressions and click-through rate to show how visibility has changed.
Rankings for strategic keywords
Rather than listing hundreds of keywords, group them by topic or search intent. Highlight entries into the top 3 and top 10, and compare your ranking trends with those of your direct competitors.
Technical health and authority
A summary of the site's health (audit score, critical errors fixed) shows the client the groundwork. Add changes in the link profile (new backlinks, referring domains) to make your link-building work visible.
Tailoring each report to its reader
The marketing director of a large e-commerce site doesn't expect the same report as the owner of a local small business. Zerkado lets you tailor each report to the person who will read it.
Building the report
Each report is made up of sections you check or uncheck, from 11 options: SEO results, technical health, backlinks, content, internal linking or AI visibility, for example. The order of sections is fixed: it follows the usual flow of an SEO report.
- Data for the period: each report pulls in the data collected over the report's period.
- Summary: an overview at the top of the report, written by AI or by you, that you review and edit before sending.
- Agency comments: add your own comment to explain a sudden change (for example, a Google algorithm update).
Your logo and color apply to every report in the organization, so your agency's deliverables always look consistent.
Use cases for SEO agencies
Here are three ways to use Zerkado reports in your client relationships.
The kickoff report
A project's first report is created automatically when the first analysis finishes. It captures the site's starting point (rankings, traffic, technical errors) and serves as a benchmark for measuring the progress of your work.
The shared dashboard
For clients who want to follow their results between reports, share a link to their project dashboard under your brand. They see the latest data without having to ask you, and you can turn off sharing at any time.
The quarterly review
On top of the monthly report, schedule a quarterly report to prepare your reviews with the client. Export it as a PDF to present it in a meeting or video call.
Frequently asked questions
The questions we hear most often.
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